Just like me, I am sure that you have had your focus & attention on “guiding” your business through the impact & consequences of the Covid 19 pandemic. Followed the large issues the world faced in relation. to shortage of shipping & transportation & now latest the impact of the conflict in Ukraine!

But actually, now might not be a bad time to take a good look at how “our business world” will look & operate when we come to “the other side” of the ongoing “issues”. Will “our world”  be the same as it was or will it/has it already changed?

My guess is that it for sure won’t be the same & it has actually already changed dramatically!

I strongly believe, and I have had that belief confirmed by our partners from all around the world, that the focus of most of our customers/clients, and their customers or guests, will change & the new “buzz words” of tomorrow, will be responsibility, plus social & environmental awareness & focus.

We hear of more and more companies emphasizing to their partners, suppliers & staff that they must choose partners that have a clear environmental & social profile & strategy, as well as a clear CSR profile. If their current partners don’t have these, all cooperation must be terminated.

Another trend is that a lot of companies are moving their purchasing & sourcing closer to the key markets, or markets where the products are needed in volume, not only to secure deliveries but also to minimize the impact of the CO2 footprint & to take a stand socially by helping to create jobs locally.

During the timespan of the pandemic we have seen more & more of the daily purchasing being moved online, where the traditional distributor, wholesaler or shop comes under pressure from the larger global online platforms, the need for local presence, service & support becomes even more important since these areas are one of the few parameters where the traditional distributors or shops can outperform the global platforms.

The need for companies to be able to “think globally & act locally” will become instrumental for commercial growth in the future. The customers & end-users are already becoming more & more aware & focused on this, so the demand for action is evident. Here I believe that it’s far from necessary to open local “offices” around the world to be local. You can use your partners & distribution network to secure the needed local presence & support through online activities.

Through the development & implementation of our own projects we have proven that it’s possible to switch your products, operation or services to a environmental & sustainable solution & still be profitable. This combined with a clear local & social profile will become a huge asset to most companies in the future

All this basically means is that a lot of companies in the future are going to focus on:

• Local & social responsibility in purchasing & operation
• Focus on the environment & their “own” impact on it
• Responsibility towards the employees & local communities where they operate
• Reduce travels where possible
• Move meetings & training online as much as possible
• Increase focus on online & platform sales & activities

Or as I say!

• Taking responsibility for your own actions!
• Increasing the business through responsible actions & measures!
• It’s possible to turn “green” & stay profitable
• Thinking global by acting local!
• Increase your presence online to promote the sales both on- & offline!